STRATEGY THAT
DRIVES GROWTH.

Director of STR, Leasing & Retail Destinations (Promotions & Media)

Dubai Holding is one of the region's largest diversified asset managers, overseeing a multi-billion-dollar real estate and retail portfolio following the 2024 integration of Nakheel and Meydan.

• Direct asset performance and full P&L for a multi-billion-dollar regional portfolio exceeding 13 million sq. ft. of GLA, spanning 40+ malls, lifestyle destinations, and community retail centers.
• Leads a cross-functional team of 15 through large-scale post-merger integration, standardizing leasing frameworks, pricing strategies, and operational processes. (Grew the team from 2 employees to 15 full-timers in the span of 4 years).
• Drove full P&L transformation across the portfolio, yielding double-digit yearly revenue growth of 70, and turning previously non-profitable assets into profitable ones.
• Spearheaded CAPEX planning and investment reviews exceeding 100M AED in collaboration with C-suite leadership.
• Executed complete restructuring of the business, realigning strategy and lifting operational efficiency by 40 % across key  assets.
• Championed organizational transformation and change management across 4 integrated business units, embedding unified brand, governance, and corporate-affairs standards.
• Partners with board-level stakeholders on strategic decision-making, steering considerable development and expansion initiatives across the regional portfolio.
• Play a key role in post-merger integration by standardizing leasing frameworks, pricing strategies, and operational processes to enhance efficiency. 

Associate Director, Business Development & Leasing

Nakheel is a flagship Dubai master developer behind landmark waterfront, retail, and community destinations, later integrated into Dubai Holding.

• Steered specialty leasing across a 13-asset portfolio (Nakheel Mall, Ibn Battuta Mall, Circle Mall, and Nakheel Community Pavilions), lifting revenue by 15 % and elevating tenant mix.
• Headed the leasing and curation of a 26,000 sq. ft. food hall housing 45+ gastronomic concepts modeled on Japanese department-store food halls, while leading a team of 4.
• Directed portfolio-wide leasing strategy to optimize occupancy and rental income, achieving 100 % occupancy across commercial markets.
• Governed relationships with 700+ specialty tenants, ensuring lease compliance and coordinating logistics for tenant setups and teardowns.
• Architected value-added leasing solutions that reinforced market differentiation and drove multi-Million AED in incremental rental income

Regional Business Development Head (UAE, Egypt, Qatar, Morocco)

Al-Futtaim is the developer and operator of premier regional retail destinations including Dubai Festival City and Cairo Festival City across four markets.

• Directed business development and tenant acquisition across a six-asset regional portfolio (Dubai Festival City, Cairo Festival City, Doha Festival City, Festival Plaza, Zenata Mall, and Arabian Center).
• Orchestrated market-entry strategy with JLL, CBRE, and Colliers, expanding brand presence.
• Led group representation at several global key flagships industry forums (MAPIC, ICSC, The Retail Summit, Seamless Middle East, RLI Awards), piloting C-level sessions with international operators to secure continuous new partnerships.
• Championed corporate identity and branding initiatives across the AFGRE portfolio while directing cross-functional leasing and marketing teams of 8.
• Established back-channel relationships with principals international retail concepts and key anchor entertainment players.
• Secured 5+ long-term global anchor tenants across flagship malls and expanded several homegrown concepts.

Head of Business Development

Promoted from Senior Business Development Manager

Emaar Malls is the operator of the world's most-visited retail and entertainment destination and flagship asset of Emaar Properties.

• Built and nurtured relationships with key government offices (DTCM, DP World, DWTC, consulates, and trade missions), positioning the mall within several high-level government and diplomatic engagements.
• Structured business development for Emaar Square Istanbul, establishing a new revenue stream and lifting Turkish-market footfall by 25 %.
• Grew the Chinese market segment by 300 % by launching a dedicated digital ecosystem (Weibo, WeChat).
• Managed 400+ tenant relationships and led five cross-functional teams (Fashion Avenue luxury experience, personal shopping lounge, tourism and hospitality partnerships, Chinese and CIS markets, and duty management).
• Directed VIP activations for a luxury retail portfolio (LVMH, Kering, Swatch Group, Richemont, Chanel), deepening loyalty among high-net-worth members.
• Negotiated yearly agreements and tactical promotions with source-market partners, driving 35% market growth.

Corporate and Government Sales & Marketing Manager Inter Continent Hotel Group, (UAE-Egypt)

Corporate Senior Sales and Communication Manager Holiday Inn & Crown Plaza, Dubai, UAE